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Wilderness Supply Company

Hot Shopping: Shop Talk: Into the Wild


For Rick Shone, owner of Winnipeg’s Wilderness Supply Company, getting out into the great outdoors isn’t a hobby, it’s a lifestyle. An avid outdoorsman who spends his spare time kayaking, climbing, trail running, mountaineering and cycling, Shone, 36, has been at the helm of the independent business since 2001, when he took it over for his in-laws, Frank and Jan Sjoberg. Although Wilderness Supply Company boasts the largest selection of canoes and kayaks in the province, he’s maintained that intimate, mom-and-pop feel. He loves swapping stories with fellow adventurers. “I feel like I’m part of their expeditions.” His job isn’t just to outfit people with top-of-the-line gear; it’s also to provide encouragement and support. “We think of ourselves as educators, not just salespeople.” Wilderness Supply Company, 623 Ferry Rd, 204-783-9555.

Hot Shopping: Top Five Shops for a Warm Winter

Assembling a proper line of defence against the elements is key to enjoying the magic of a Manitoba winter.

Along with outdoor gear like cross-country skis, Lifesport carries the cure to Winnipeg’s common cold—über warm Canada Goose jackets (pictured).  411 Pembina Hwy, 204-475‑2352.

Keep cozy zipped up in puffy down jackets and vests made by Sherpas in Nepal. Profits from sustainable outerwear sold at Gord’s Ski and Bike return to Nepal to fund schools. 2 Donald St, 284‑2952;  1765 Kenaston Blvd, 204-269‑2952.

The experts at Wilderness Supply Company can outfit any adventurer. To keep toes toasty while trekking across Prairie plains, try moisture-wicking socks from Smartwool. 623 Ferry Rd, 204-783‑9555.

Trap essential body heat with a fuzzy topper at Winnipeg Outfitters. Heritage hats include Davy Crocket-style with bushy raccoon tails, and fur-lined bomber and Mountie hats for adults and children. 250 McPhillips St, 204-775‑9653.

Slip on pair of shearling slippers from Wonderful World of Sheepskin, a welcome indoor warm up for chilled tootsies. 250 Dufferin Ave, 204-586‑8097.