• eat
  • shop
  • see
  • go
  • stay
  • daytrip
  • map
  • calendar
  • transport
  • weather
  • currency
  • tofrom

Joseph Mimran

Hot Shopping: Keep Your Wardrobe (Joe) Fresh

Buying a carton of milk, eggs, some apples and a crewneck sweater was the norm for devotees of Joe Fresh, the Loblaw-owned label sold in the company’s chain of grocery stores. But now fans of the brand’s cheap-chic style have a standalone space to call their own on Queen Street West. (Equally popular south of the border, Joe Fresh shops are simultaneously opening in prime locations in New York City and New Jersey.) Though retail outposts have popped up in the suburbs, this is the company’s first downtown location. The 8,200-square-foot space boasts an extensive collection of Joe Fresh’s inexpensive and trendy ready-to-wear pieces like puffer jackets (for less than $99), sweater dresses and brogues for ladies, and V-neck sweaters and gingham shirts for men. Sleep- and activewear, jewellery, cosmetics and accessories like hats, gloves and sunglasses round out the selection. 589 Queen St. W., 416-361-6342.

Hot Shop: Mimran Family Business

A sense of style clearly runs in the Mimran family: Joseph Mimran was behind the Alfred Sung brand and his wife Kimberly Newport-Mimran is the designer of Pink Tartan. Now brother Saul and his twin offspring Jordin and Tamara have debuted their first line, Moon, available at The Bay. The collection of separates, dresses and outerwear is a hybrid of two other successful Mimran family endeavours, fusing the urban aesthetics of Club Monaco with the affordability of Joe Fresh Style. The premiere pieces are heavy on black and grey, such as the bow cardigan ($59) and Georgette tiered skirt ($39) pictured at right.