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Ela

Hot Shopping: In Conversation with Ela Co-Founder Martin Aldorsson

Ela co-founders (and husband and wife) Ela Kowalewska and Martin Aldorsson. Photo: Adam Moco.

Functional and fashionable, the new ela MILCK handbags are must-have accessories for the season.

MILCK—money, identification, lipstick, cellphone and keys—is an acronym for the essentials that every woman needs for a night out. Designed by ela power couple Ela Kowalewska and Martin Aldorsson, MILCK clutches are available in 12 different colours in suede and leather varieties including a tan, studded-leather clutch that is exclusive to Holt Renfrew.

Where sat down with ela co-founder Martin Aldorsson to talk about the new MILCK handbags and the future of ela.

Where: Tell me about where the idea for ela came from.

Aldorsson: We have been in the industry for a while. Ela was working PR for Hermes. She always had a calling for designing. She made all of these these sketches and was actually able to meet with Jimmy Choo. And he saw her sketches and they started talking. (more…)