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Diane von Furstenberg

Hot Shopping: Kids Get von Furstenberg’d

A DVF-branded green daisy dress from GapKids

Diane von Furstenberg has set her sights on junior fashionistas. The designer behind the iconic wrap dress has joined forces with GapKids in a clothing collaboration for girls newborn to age 14. A mother and grandmother whose empire includes apparel, housewares and an upcoming fragrance, von Furstenberg brings her signature style of graphic prints and bright colours to pint-size silhouettes—wrap dresses and rompers are among the capsule collection’s pieces, as are DVF monogrammed onesies, splatter-print leggings and tank tops, and a striped blazer. In pairing with Gap, von Furstenberg joins an esteemed group of peers, including Stella McCartney and Valentino, who have worked with the American company.

Hot Shopping: GapKids Meets Diane Von Furstenberg

Couture for cuties: GapKids has partnered with designer Diane Von Furstenberg

Winning fashion collaborations, usually limited to the over-20 crowd, have a new audience in newborns, tots and tweens, thanks to GapKids’ recent collection for girls by Diane von Furstenberg. Little ladies—and their parents—go gaga for age-appropriate sundresses, capri pants and espadrilles, along with a too-cool-for-school seersucker blazer, emblazoned with badges and crests (pictured). Available in select stores starting Mar. 15.—Jennifer Patterson