The designer denim trend isn’t going away anytime soon. In fact, it’s been reinforced with the opening of G-Star Raw in the fashionable Queen Street West neighbourhood. The Dutch label has earned a following—count Justin Bieber a fan—for its unwashed, untreated denim. The spring 2012 collection sees the incorporation of moulded denim, a new treatment that uses steam and baking techniques to help form the fabric so that it can be perfectly contoured to one’s body. Open daily. 328 Queen St. W., 416-977-8828.
Trends come and go, but blue jeans are forever. Over the Rainbow has been dedicated to this timeless fashion statement in Toronto for 35 years. This family-owned boutique boasts Canada’s largest selection of denim—more than 500,000 pairs in 250 styles line the shelves. Premium brands from the jean scene include Free People, Rock & Republic, Naked & Famous and True Religion. Beyond the designer labels worth brandishing, try some name dropping, too. Model Iman and singer Miley Cyrus cite the Yorkville mainstay among their favourite Toronto places, while rapper Drake and actress Jessica Alba are also each known to sport a pair of blues from the shop.