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Hot Shopping: Keep Your Wardrobe (Joe) Fresh

Buying a carton of milk, eggs, some apples and a crewneck sweater was the norm for devotees of Joe Fresh, the Loblaw-owned label sold in the company’s chain of grocery stores. But now fans of the brand’s cheap-chic style have a standalone space to call their own on Queen Street West. (Equally popular south of the border, Joe Fresh shops are simultaneously opening in prime locations in New York City and New Jersey.) Though retail outposts have popped up in the suburbs, this is the company’s first downtown location. The 8,200-square-foot space boasts an extensive collection of Joe Fresh’s inexpensive and trendy ready-to-wear pieces like puffer jackets (for less than $99), sweater dresses and brogues for ladies, and V-neck sweaters and gingham shirts for men. Sleep- and activewear, jewellery, cosmetics and accessories like hats, gloves and sunglasses round out the selection. 589 Queen St. W., 416-361-6342.

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