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Hot Shop: Timeless Denim

Trends come and go, but blue jeans are forever. Over the Rainbow has been dedicated to this timeless fashion statement in Toronto for 35 years. This family-owned boutique boasts Canada’s largest selection of denim—more than 500,000 pairs in 250 styles line the shelves. Premium brands from the jean scene include Free People, Rock & Republic, Naked & Famous and True Religion. Beyond the designer labels worth brandishing, try some name dropping, too. Model Iman and singer Miley Cyrus cite the Yorkville mainstay among their favourite Toronto places, while rapper Drake and actress Jessica Alba are also each known to sport a pair of blues from the shop.

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