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Hot Shop: Mimran Family Business

A sense of style clearly runs in the Mimran family: Joseph Mimran was behind the Alfred Sung brand and his wife Kimberly Newport-Mimran is the designer of Pink Tartan. Now brother Saul and his twin offspring Jordin and Tamara have debuted their first line, Moon, available at The Bay. The collection of separates, dresses and outerwear is a hybrid of two other successful Mimran family endeavours, fusing the urban aesthetics of Club Monaco with the affordability of Joe Fresh Style. The premiere pieces are heavy on black and grey, such as the bow cardigan ($59) and Georgette tiered skirt ($39) pictured at right.

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