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Hot Shop: Jeanne Beker’s New Venture

Jeanne Beker

In Canada, the name Jeanne Beker is synonymous with couture. After 25 years of reporting from the runway as the host of Fashion Television—and as editor-in-chief of FQ Magazine from 2003 to 2009—the style-savy Beker is now putting her own unique flair into a new line of women’s apparel. Aptly named Edit, the 25-piece collection represents multi-functional separates every woman should have in her closet. Available exclusively at The Bay,
a selection of on-trend items are added each month to keep looks current, such as a white faux fur jacket ($150). Beker isn’t just absently lending her name either—she is involved at every stage “from sketch to stitch.” Even better, one need not pay runaway prices for these looks—everything ranges from $79.99 to $195.

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