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Hot Art: Picturing Bollywood Flicks

An advertisement for the 1972 film Garam-Masala

JUNE 11 TO OCTOBER 2 Bollywood glamour dresses up Toronto in more ways that one this month. Not only will the International Indian Film Academy Awards be handed out on June 25 at the Rogers Centre, but the Royal Ontario Museum also gets into the act with an intriguing display of Hindi cinema “showcards” from the 1950s to ‘80s. A chronological selection of more than 100 of these hand-painted photo collage–style advertisements for vintage movies like Garam-Masala, the exhibition is a glimpse into more than just Mumbai’s over-the-top film industry. It also shines the spotlight on the evolution of graphic design and marketing in modern South Asia.

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