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Frank and Oak Now Outfits Toronto’s Hippest Men

KNOWN FIRST AS AN ONLINE CLOTHING RETAILER, MONTREAL’S FRANK AND OAK EXPANDS ITS PHYSICAL SPACE WITH A STORE ON QUEEN WEST

 

Frank & Oak Toronto

photo: Jocelyn Reynolds

These days it can seem a bit backward to go from being an e-commerce site to opening a bricks-and-mortar store, but that’s exactly what millennial menswear brand Frank and Oak has done. Its new Queen West shop is the Montreal-based company’s second location. Founders Ethan Song and Hicham Ratnani have carved a loyal online following of creative professionals ages 25 to 35, but found that their Montreal boutique attracted older men as well as women shopping for husbands and boyfriends. As slick and accessible as the Frank and Oak website, the label’s Toronto flagship carries a monthly collection of clothing (about a dozen lines are released each year), while a café and barbershop ensure a full-service experience. Open daily.  —Linda Luong

• Frank and Oak, 735 Queen St. W., 647-930-8711; frankandoak.com
• Map and reviews

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