Rather than matching your makeup to what you’re wearing, Lush thinks you should match it to how you’re feeling. This is the philosophy behind the company’s new 30-prodcut Emotional Brilliance line, which offers lip colours, liquid eyeliners, and cream eye shadows (all $22.95). Shoppers spin a wheel and choose the three shades that stand out most to them. Each colour has a corresponding word, and that word is said to be significant to your current subconscious needs. Regardless of whether you believe in the philosophy, the products are pretty, well-made, and vegan, and that’s bound to make you feel good.
ByWard Market, 43 William St., 613-241-5874; St. Laurent Centre, 613-564-5874, www.lush.ca.