Artistic expression counts for a lot in the world of synchronized swimming, which is why Synchro Canada has made MAKE UP FOR EVER the official make up partner for its senior national teams. Luckily, you too can express yourself artistically without having to memorize all that complicated choreography. MAKE UP FOR EVER’s new Aqua Cream line offers 25 highly pigmented shades that can be worn on the eyes, cheeks, and lips. It’s smudge-proof, tear-proof, waterproof, and won’t run, crease, or transfer. Perfect for wherever your day takes you — Olympic swimming pool or otherwise. $25.