Sean Quigley has turned his viral internet success into an opportunity to change the world and explore his passion, one song at a time.
By Joelle Kidd
When asked, “why The Little Drummer Boy?”, a grin creeps over Sean Quigley’s face.
“Do you want the cheesy answer—or the real answer?”
The question, of course, refers to Quigley’s video of the same name, which as racked up almost 3.3 million views to date on YouTube. In it, the then 16-year-old, clad in shorts, a toque, and Hudson’s Bay Canada mittens, carries a drum through snowcapped scenes of a Winnipeg winter while an updated version of the carol—complete with buzzy guitar and a drum solo—plays. The video has resonated with a huge number of people, winning internet fame, and has had long lasting impact on many fans.
At the time, Quigley had not the faintest idea that his project would be so successful. “To be honest, I chose the song because of the Boney M Christmas album,” he says. “I just wanted to put my own spin on it.”
Armed with nothing but a borrowed video camera and a school computer covertly loaned by one of his High School teachers, the teenager set out to make a music video. The original plan was to shoot indoors, which turned up too dark on camera. Then, the morning of the planned shoot, Sean awoke to a dazzling snowfall. “I just knew, we can’t miss this,” he says. He and his sister formed a makeshift film crew, loading his drums into the back of her car and driving to his favourite spots around the city.
“I think people relate to its authenticity,” he says. The video was made on a whim, with DIY spirit, at next to no cost, by a young musician. For Quigley, the video’s story is one of searching and finding—a version of his own personal journey. “At the time, I felt like I didn’t have anything to offer the world except music,” he remembers. At the end of the video, the lone drummer stands, overlooking the city, playing his snare drum, his voice finally heard.
In the five years since The Little Drummer Boy was originally posted, Quigley has come a long way. The burst of success that followed his viral video sensation originally took him to Los Angeles, where he ended up on the edge of a quarter million dollar record contract.
But this record deal required compromising the authenticity that had won him fans in the first place. “I couldn’t do it—it didn’t feel right,” he says. “So I walked away.”
Quigley has never regretted turning down the offer. Instead, he has found purpose and the freedom to express himself here in his hometown of Winnipeg.
Online success opened the door to promoting charitable organizations. In one instance, he was offered a partnership deal with Hudsons Bay Company, after they saw the iconic Canada mittens featured in the Little Drummer Boy video. Like the rest of the video shoot, the mittens were chosen for practical reasons—Sean’s hands were cold and he grabbed some mitts out of the car. But he used his newfound clout to collect mittens for Winnipeg’s homeless, and held a special concert with proceeds going to local shelter Siloam Mission.
He has also worked with World Vision, and while travelling with the organization met fellow Winnipegger Karli Gerbrandt, who was working at a non-profit in Cambodia. The two musicians and world travellers reconnected when they returned home to Winnipeg, got married, and began playing music together.
Under the name Bold As Lions, the duo released a full studio album in 2014 called The Hope Movement, a collection of crisp harmonies, earworm hooks, and poignant lyrics. Another album is in the works to be released this year.
For this couple-turned-band, roots in this city go deep. “There’s something special about Winnipeg,” Sean says. “I’ve been fortunate enough to travel the world, but I never feel there’s anything I can’t do right here.”
Find concert schedule and music online at boldaslions.ca.
See the video that started it all: