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Hot Shopping: Steadfast Beauty

Milu Simoes specializes in dressing up little princes and princesses for special days inside her precious boutique D’Ella Formal Children’s Wear. The business started in 1978 as a spot for imported high-end European giftware. It evolved into the go-to special occasion store for little ones seen today when she started her own family. “As much as things change over time, beauty is beauty and quality remains quality,” says Milu.

The bright and airy showroom is filled with tiny, ornate christening gowns with matching hats, flouncy tulle-laden frocks and a rack of dapper suits up to size 16. French lace-trimmed frocks from Europe and New York City are altered on-site, ensuring a perfect fit for the big day. Milu loves outfitting families for milestone occasions, and takes particular pleasure when customers return years later with their own children in tow. Little ones are thrilled to twirl in puffy princess skirts, while for onlooking older customers, D’Ella sparks a nostalgic trip down memory lane. 624 Ellice Ave., (204) 774-4019

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