Inside Diamond Gallery, owner Allan Malbranck greets many clients by name. Customer service is just the first step at this Corydon Avenue jewellery boutique. Knowledge, training, education and experience set apart the family-owned business, which opened in 1992. Allan has been in the business for 41 years, starting at age 15 behind the counter at Al’s Jewellers, his family’s business. Today, with their daughter Lisa, a designer and gemologist herself, they design, custom-make and restore jewellery, from engagement to anniversary rings to pearls, pendants, bracelets and cuff links. “There’s no limitation,” Allan says. They’re also the largest dealer in platinum rings between Calgary and Toronto. “We’re really well-trained in platinum,” he says. Given the high price of gold these days, platinum is a great deal for people looking for a lot of bling for their buck. 1-1735 Corydon, 488-9813.