In September Google announced it was buying restaurant-review company Zagat, thereby getting into the content game. This past week the company revealed the price tag for that acquisition: $151 million.
What’s next? Google-ocity? Google-advisor? Whatever the web behemoth’s plans, it seems to be serious about making its mark in online travel.
Zagat isn’t Google’s only recent travel-related purchase—or its biggest payout. Earlier this year Google bought a travel-data company, ITA Software, for $676 million, which allowed it to launch Google Flights last month.
The Zagat purchase could mean trouble for popular consumer-reviews website Yelp, which Google tried—and failed—to purchase in 2009. Rumours were that Google was willing to pay $500 or more million for Yelp, so the Zagat deal is actually quite the steal.