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WestJet Will Launch Regional Airline in 2013

Photo by Richard Eriksson

In a landslide vote yesterday, WestJet employees approved an initiative to launch a regional airline making short-haul flights to small cities and towns in Canada, beginning in 2013. Ninety-one per cent of employees were in favour of the move.

Currently, WestJet’s main competitor Air Canada has a virtual monopoly on flights to many of these smaller destinations via its regional airlines Jazz Aviation and Air Georgian. A bit of competition could mean lower prices for customers, and improved access to airports near national parks and preserves or other tourist attractions that have previously been difficult or or expensive to get to.

As yet, however, there’s no news on WestJet’s intended flight destinations.

The company’s shares rose 4 per cent yesterday following the news.

Read the full story at Reuters.

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