By Carissa Bluestone
Earlier this week, online travel booker Orbitz launched an updated—i.e., faster, more intuitive—version of its mobile website. Of the new features, “Mobile Steals,” which offers discounts of up to 50% for same-day hotel bookings (and discounts for future bookings, too), is getting the most attention. So far, select hotels in more than 50 cities worldwide are participating. These deals are only available through the mobile site or any of the Orbitz apps for iPhone, iPad and Android.
This isn’t a shot-in-the-dark scheme: The company says that 65% of its mobile bookings are same-day reservations. (Plus, competitor Priceline instituted a similar feature a few months ago.) Mobile Steals deals are designated by green text that says “Mobile Only”—unfortunately, as intuitive as the new site is, it doesn’t offer a way to simply see these special deals without scrolling.