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Contest Launched to Design the Ultimate Social Hotel

By SHANNON KELLY

Tokyo's Clasksa Hotel incorporates an art gallery, bookstore, dog-grooming salon and open-access workspace (Photo: brandon shigeta)

We’re so digitally focused these days that the “ultimate social hotel” might already have you thinking about a hotel plugged into Twitter, Facebook and Pinterest. But here’s the shocker: online hotel guide Tablet has initiated an open call for ideas (via creative-idea-sourcing company Jovato) on building a hotel that fosters actual, physical human interaction between hotel guests and locals.

The challenge is not an easy one: a hotel that is inclusive, brings locals and guests together and where “experience is shared, friendships are born, business contacts are established, and real human connections are made.” Sounds downright utopian, and difficult to create.

Jovato cites as examples hotels that attract locals with libraries, work spaces, cafés and nightclubs, though they urge thinking “beyond the typical lobby bar, restaurant or pool deck.” A good thing, since, honestly, when was the last time you chose to hang out a a hotel bar in your city on Saturday night?

Prizes for ideas range from $250 to $3,000 each (or a 5-night stay at a Tablet hotel) and the deadline for idea submissions is May 30.

The new hotel will open in New York City, at an as-yet-undisclosed location south of 23rd Street.

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